Viewing Category » Psychology
12 Dec 2010
Post Thumbnail of Lesson 34 - Not-Invented-Here Bias

Yeah, you just gave a good opinion. But I think mine is better.
Dan Ariely mentioned in his book that people adore their own opinion/idea/invention more than other people’s opinion/idea/invention. He called this the Not-Invented-Here bias.
He simply put it as the fact that everyone wants a toothbrush, everyone needs one but …

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28 Nov 2010
Post Thumbnail of Lesson 32 - The IKEA Effect

I sometimes wonder why people love to go to IKEA and buy home furnishing items from that store. What makes it different than other stores(Courts, moms and pops furniture stores etc)?
Apparently, it’s the do-it-yourself model that makes people keep coming back to IKEA. People feels much more attached to …

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17 Aug 2010
Post Thumbnail of Lesson 22 - Social Proof

It’s a term to indicate that a person will look at the behavior of the rest of the people in the surroundings before acting or doing something, especially in the times of uncertainty.
There was an experiment done in psychology on social proof . It goes something like this:
“..one or more …

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6 Jul 2010
Post Thumbnail of Lesson 9 - Hedonic Adaptation

Realize about hedonic adaptation.
It is when you are in a state of pleasure and your body is starting to adapt to that situation. After a while, you will become accustom to the pleasure that it starts to become a norm for you.
Psychologists notice that human being, after the adaptation, will …

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30 Jun 2010
Post Thumbnail of Lesson 5 - Prosperity and Scarcity Mode

Always put yourself in prosperity mode.
Be conscious about scarcity mode so that every time you’re in that mode, you can push the switch button to the other mode. Scarcity makes you overlook all the things you have and overemphasize on things you don’t have. It’s a hindrance for your own …

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23 Jun 2010
Post Thumbnail of Lesson 3 - Begin with The End in Mind

Start everything with the end in mind.
Have a specific goal and keep looking at the goal while jorneying to it.
By having the end goal carved in your mind, you’ll keep yourself in the right path, every time and all the way. So when challenges and hurdles come your way, you …

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22 Jun 2010
Post Thumbnail of Lesson 2 - The Art and Science of Negotiation

Negotiation is both art and science.
Knowing what to say, when to say and how to say it; that’s art. Understanding the psychology of human being, how they think, how they react at a certain time; that’s science.
It’s important to always speak the truth, have a deal that makes sense for …

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